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spark and ignite your Brand's story. Captivate your audience with our tailored strategies and creative ingenuity.

Services

STRATEGIC DEVELOPMENT

OUR PROCESS STEP BY STEP

At first glance, the process we follow is simple, but it incorporates many important details that are vital to a successful innovation process.

This process can be conducted on a small scale for a few innovation ideas, or serve as the foundation for multi program innovation at large corporations. Whatever the case, the key is not to skip any steps while still moving at a speed suited for growth.

01
Discover

Before we begin our journey together we need to understand where you are coming from and where you want to go. We get to know you, your business and your customers so that we can challenge assumptions and uncover insights to get to the core of your businesses unique needs and desires.

02
Map

We can now define our destination and develop a clear map for getting there. Applying our creative thinking, we craft clear strategies that differentiate your business and meet your objectives.

03
Co-Create

Together, we explore creative concepts that bring our strategy to life, developing a unique and ownable visual and verbal identity that will transform your brand. With our brand identity in place, we work with our own creatives in collaboration with our extensive network to shape the best team for your project, using specialist knowledge to create outcomes that move people.

04
Grow

A look back at the journey we’ve taken together, this stage allows us to review our performance, address key learnings and identify opportunities where we can create greater impact and amplify your brand to meet your strategic objectives.

BRANDING &  IDENTITY

WHAT IS BRANDING?

A brand is defined by a person’s gut feeling about a product, service or organization. You can’t control what someone feels about your brand, but you can influence it. This means designing a preferred customer journey that encompasses every customer touch point including: the identity, logo, web presence, messaging, customer service, point of sale, signage, quality of product, and service.

In order to do this, you’ll need to do what bigger firms do. Marry powerful images with compelling copy that taps into the core of what the brand is.

01
A logo is not a Brand

There is much confusion and mixing of terms when talking about brands and logos. A brand is the perceived image as a whole of a company. It is the emotional feeling a person has about the company, organization or individual. A logo is a graphic mark, emblem, symbol or stylized name used to identify a company, organization, product, or brand. Logos have become an integral part of a company's brand identities. A widely and instantly recognized logo is a valuable intangible asset for a corporation.

02
Defining your brand

Who am I? What is my purpose? Why do I exist? These are the questions that will determine what your brand represents. Therefore, to know oneself is considered the highest form of knowledge. What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and we can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, we’re here to help pinpoint and amplify the most authentic voice for your brand.

03
What goes into an Identity?

Once you have defined your Brand, How do you get your customers there? To have a believable identity, that is not disjointed, customers must continue to see a uniform appearance of your company throughout all visual communications. Color, typography, photography, motion pictures, website, printed material, packaging and more. Everything a customer sees and hears, should be on point to your brand.

04
Logo Design and Identity Systems

We work collaboratively to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.

05
Custom Typeface

Commissioning a custom typeface gives you full control over the look and feel of your brand’s typography. A brand font will be a valuable asset in conveying your distinct visual identity across all written communications, languages, and formats. It will support your branding efforts and build recognition. An ownable brand font also often proves to be a cost-effective solution for organizations with complex brand logistics that don’t want to be locked into lengthy, unreliable and expensive licensing deals.

Victoria's Secret Moschino Ford Models Nero Customs
Albatros Cablogs Herrods Keyfair Mediabion Racity
Brambilla Alberta Ferretti Lavigne Shells Resorts
 Sportlab Standout Tradesk Silkvision

BRAND COLLATERAL

MARKETING AND BRAND COLLATERAL

How do your customers engage with your brand? Through advertising? Printed matter? Social media?
We can help amplify your voice by translating your brand to an infinite array of print, digital, photo and video campaigns that can grow with you and remain authentic in a multitude of touchpoints.

01
Digital

Navigating the connected world can be complicated. We help mediate the space between users and the information they need by building intuitive, user-centric interfaces that engage, delight, and communicate clearly on all devices.

02
Identity Assets

Your brand assets are the design elements that define how people perceive your brand. Everything from your logo, your website, your social media graphics, and your business card will define how people connect or not to your brand identity. Your brand assets are the foundation on which your brand is built.

03
Website & Ecommerce

Responsive Web Design and Development. We carefully craft comprehensive digital experiences that function consistently and seamlessly across all browsers. From desktop screens to mobile phones and tablets, our websites scale and adapt smoothly to the ever-changing context of multi-device users and interactions. We are devoted strategists and believe that thoughtful information architecture lays the groundwork for an intuitive, efficient, and effective website. We perform a thorough audit of existing and anticipated content, which we use to map out the most logical and organized structure for your site.Wireframing is the visual translation of content and structure in the framework of an interface, and prototyping is the act of testing specific interactions in that context. Together, they allow us to study the effectiveness of a website and make fast, iterative decisions that will guarantee maximum usability of the fully developed site. Modern companies are dynamic and so is the information they distribute. We are experts at implementing content management systems, which give businesses complete control over their content and the flexibility to access, update, and deploy it effortlessly.

04
Typography, Color & Styling

Consistency drives the power and integrity of a brand. We bulletproof your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets correctly and consistently.

05
Photography & Video

Script Development. Whether you’re starting from scratch or reworking an existing script, we can help add, edit, and refine the details of your story and how you want to tell it.
Storyboarding is the blueprint, foundation and framing of a project. Storyboards map out the visual sequence of an animation, or live-action video.
Live-action and production live-action is the process of filming actual actors and objects on sets, locations, or green-screen stage. We shoot, produce, and direct beautiful videos shot on larger than life stages, miniature sets, and everything in between.
Post Production. The process doesn’t stop after the shots have been captured. In post production, we edit and color correct footage, perfect the soundtrack, and apply visual effects and graphics through compositing. This is where everything comes together, and is prepped for screens of all sizes.

06
Environmental Design

Brands are not just seen—they are experienced. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. We design displays, signage, arena, stadiums, wayfinding systems, and interior and exterior architecture that help your brand function in spaces of all shapes and sizes.

07
Packaging Design

Whether your packaging best fits an off-the-shelf solution or requires complex engineering, we couple our expertise in aesthetics and design with the complexities and regulations unique to every industry. The result is a packaging design that is every bit as functional as it is memorable.

Our toolbox

MARKETING AND BRAND COLLATERAL

We insist on having the right tools to get new visual innovations out there fast. Here is a non-exhaustive list of the tools we have on hand to help.

Product development

Logo design
Custom art
Custom typeface creation
Photography
Video
Website design
Digital design
Mobile app design
User interface design
Code and web-development
Packaging
Art installations
Marketing material

Creating for

Product launches
Social media
Influencer branding
Influencer marketing
Celebrity branding
Brand platforms
Digital campaigns
Film & motion graphics
Online storytelling
Environmental design

Serving
North America, South America, Europe, Asia, UAE

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